Ex---trait 6

" In capitalist reality as distinguished from its textbook picture, it is not that kind of competition which counts (competition that is, within a rigid pattern of invariant conditions of production) but the competition from the new comodity, the new technology, the new source of supply, the new type of organisation… competition which strikes not at the margins of the profits, and the outputs of existing firms, but at their very lives. This kind of competition is as much more effective than the other as a bombardment is in comparison with forcing a door. "

Joseph Alois Schumpeter, Capitalism, Socialism, and Democracy, 1942.